The beginning of this unique bag was from extraordinary design skills of the Freitag brothers, Markus and Daniel, who need bags that are able to protect things and rain-proof. The two brainstormed and carefully selected materials focusing on recyclable items, such as safety belt as bag strap, inner tube as bag edges, etc. Particularly, waterproof canvas that made Freitag unique and brought recognition from all over the world.
The brothers believe that not only the concept gives these materials a second life, but Freitag is more than a generic bag, as customers can select a new design that really fits them, by which is the limitation of ordinary bags. Also, Freitag design emphasizes simplicity and convenience. Many Freitag pieces are award-winning works, whereas the first bag launched by Freitag has continued to gain popularity until today.